Hart Schaffner Marx looks back to move forward
The year: 1906
Hart Schaffner & Marx was the first company to recognize that while “all men are created equal,” they don’t fit into their clothing the same way. With an uncanny understanding of the wants of their customer, the Chicago-based company introduced the first proportioned suits on the market, offering a variety of ‘basic body’ types that recognized the individuality of the wearer. “Tall, Short, Stout, and Thin” fit suits joined the ranks of the undiscerning singular fit that crowded the sales floors across the country. The innovation was well received at the time, and the foresight is evident given its a practice that still dominates the market place more than 100 years later.
Today, more than ever, we understand that same sentiment Joseph, Harry, and Max had: men are different. Today we recognize that men vary in more than just their physical size and shape, they differ (perhaps more importantly) in their motives for dressing well to begin with; not all men wear their clothing the same way, nor for the same reasons. Men rightfully demand more out of their clothing today. Just as we did in 1906, we feel compelled to meet those demands.
While a long time in the making, we came to the precipice of this conclusion during 2012, the year of our 125th anniversary. Focusing not only on what we perceived to be the strengths of our previous collections, we gathered feedback from retailers and consumers alike on what we could improve. We learned much and acted upon it.
We focused on a contemporary look without abandoning the DNA of the brand, nor the comfort, softness, and balance Hart Schaffner & Marx has developed over the decades.In some instances we offered only minor tweaking, primarily on established garments in an effort to evolve with the times. However, the bulk of our efforts were spent on thoroughly updating product to meet this new standard, and in an unlikely move, we created an entirely new model in an effort to push ourselves ahead of the times.
In addition to the basic body types we developed, those that became the industry standard at the turn of the 20th century, we continue our legacy of innovation and introduce our 3 latest models for 2013: The Chicago, New York, and Los Angeles.
Each model, much like their namesake cities, continues to evolve with their own distinct personality. The silhouettes not only accommodate the wearer’s body, but fits his renewed attitude towards what he wears.
Our next post will give you an insider’s look at our first 2013 prototype garments & detail the new Hart Schaffner & Marx collection